WemeSports: a local football-pitch website found by area, with a measurable booking funnel

Business

• WemeSports is an artificial-turf football venue in Đông Hòa, Dĩ An (Ho Chi Minh City) with five 5-a-side pitches and one 7-a-side pitch, rented by the hour and available for tournaments.
• It is a project inside the Weme ecosystem: Weme builds and runs the website itself; it is not an outside client.

Website objective

• People looking for a pitch nearby must find the site on Google and be able to book, call or message on Zalo straight from their phone.
• The owner must be able to measure the booking funnel: how many people tap to book and how many bookings are confirmed.

Initial state

• Searches reaching the site were mostly for the brand name, meaning people who already knew the venue.
• Homepage images weighed 1,517 KB, the largest one alone 565 KB.
• On mobile, 13 text areas were covered.
• The code fired booking events, but none reached the analytics tool, so there was no funnel data before 27 September 2026.

Architecture

• 25 pages, each answering one need: home, pricing, on-site facilities, news.
• 7 pages by area and pitch type (for example "pitch near the University Village", "pitch near Sóng Thần industrial park", "7-a-side pitch in Dĩ An"), created only where real queries exist.
• 4 tournament pages by area and audience (companies, unions, students).
• 10 guides based on what people booking ask: rental prices, how to get prime-time slots, what happens when it rains.

Build

• WordPress on a LiteSpeed server.
• Homepage images cut from 1,517 KB to 494 KB; the largest one is now 133 KB.
• The mobile layout fixed so that no text area is covered any more.

SEO

• The homepage carries 7 structured-data types: SportsActivityLocation, LocalBusiness, FAQPage, HowTo, Organization, WebSite, WebPage.
• The sitemap lists 25 URLs; all 25 are indexed by Google (Search Console, September 2026).
• All 25 pages have a unique title, a description and a canonical URL (read live on 2 October 2026).

Conversion

• The homepage has 4 call links and 16 Zalo links (counted on 2 October 2026).
• Two booking-funnel events are measured: click_book (tap to book) and booking_confirmed (booking confirmed).
• Customers' phone numbers are never sent to analytics.

Evidence

Outcome

• Traffic, bookings and revenue are not published yet: the funnel has only been measured since 27 September 2026, which is not enough data for a before / after comparison.
• What is certain: the site is lighter, no longer covers content on mobile, is fully indexed and has a measurable booking funnel.

Improvements

• Track non-brand searches for the 7 area pages.
• Link bookings to customer records so returning customers can be recognised.
• Report monthly on confirmed bookings.

Lessons returned to Weme Core

• The "local service with bookings" pattern: every area page answers a real query; never create a page just because a keyword exists.
• Nothing may cover text on mobile: check it by counting covered areas, not by feel.
• Name events once and keep them; always test that events actually reach the analytics tool.
• Never send phone numbers to analytics.