Website not bringing customers? 7 causes and how to check yourself

7 common causes

1. Google can't find it: pages are not indexed, or there is no dedicated page for the service you want to sell. We have seen a website with only 2 of 38 pages indexed by Google.
2. The content talks about you, not the customer's problem: customers need to know what you solve, roughly what it costs and why they should trust you.
3. No clear call to action: missing call, Zalo and form buttons where customers need them.
4. Broken forms: customers submit but nobody receives it (see how to check your form).
5. Slow on phones: images are too heavy, pages load slowly and customers leave.
6. No proof of trust: no real projects, real clients or clear company details.
7. No measurement: you don't know where customers come from or which pages generate leads, so you don't know what to fix.

Check it yourself in 15 minutes

• Search site:yourdomain.com on Google: do the results cover all your main services?
• Test the speed on mobile with PageSpeed Insights.
• Submit a test form and try the call and Zalo buttons from a phone.
• Open Google Analytics: are contact events (form submissions, call taps) tracked?
• Read the home page as a stranger: within 5 seconds, do you understand what you do, for whom and what the next step is?

Where to start fixing?

Fix in this order: measurement and forms (so you don't lose the leads you already have) → speed and messaging → a page for each service and SEO content. Doing SEO while the form is broken is pouring water into a leaking bucket.

Weme checks websites against groups of technical, SEO, conversion and measurement criteria, then proposes the order of fixes that fits. See the website upgrade service.

Frequently asked questions